Who we are: A brother owned company Taylor Jenkins and Tim McCurdy started Rose River Lure Company out of their love of fishing and as an avenue to share their creative minds and art with everyone, we believe your fishing gear should be as passionate and innovative as you are. Tired of the same old lures, we set out to change the game and the catch. Our mission is simple: to deliver an unmatched fishing experience through innovative design and handcrafted quality made in the USA.​ We're constantly pushing the boundaries, experimenting with new ideas, and crafting lures that truly stand out in your tackle box. We don't just sell fishing lures; we craft the tools that make your best fishing stories possible.​ Handcrafted Quality, Made in the USA​ Quality is the current that runs through everything we do. We take pride in our commitment to American craftsmanship:​ Trout Spinners are proudly Made in the USA, featuring unique designs like The House Fly Spinner, The Creek Dancer, and The Corn Cob.​ Our Bass Lures including our popular prop Baits, are meticulously hand-painted in the USA to ensure lifelike action and irresistible color patterns.​ Thank you for choosing RRLC. We look forward to being a part of your next great catch!